A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices.


The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

Our Microsoft Excel template should be your starting point btu we encourage you to give accurate justifications so that trends can be gathered as your data builds.


You should also consider cross referencing the win/loss on a regional / by salesperson to also discover if their is areas were you can learn and develop to win more business.

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