Subscription models are no longer in the Software as a Service (SaaS) or Fitness centres but numerous sectors are adopting a subscription model for parts of their business as they seek to add value to their clients and form ever more closer relationships and build dependency.

Deploying marketing spend to grow your subscriptions needs to be balanced with adequately servicing your existing customers and reduce your churn rate.

The model we have provided gives a five-year forecast, which you can tailor for seasonality spikes or dips. You can set the churn rate for each month and with the summary you can clearly see how your Monthly Recurring Revenue (MRR) is growing or shrinking.

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