Tactics and Tools

Our Business

With over 20 years of international sales experience Stephen McComb today is focused on developing and serving salespeople across the globe to be their best by giving them the systems and processes they need to succeed in selling. We understand your pressures to deliver sales target which is why in every sales training course we help you to strip back the non-selling activities and focus on the high payoff activities to convert leads to customers. ​

Whether you are a start-up with high growth potential, a local company selling in the local market or a company with ambitions to expand we can help you grow.

Vision, Values and Culture

Our business is built on six foundation pillars that encapsulate the very essence of who Stephen McComb is and the business that he has built. With Stephens relentless travels over the years, he has been privileged to engage with a wide spectrum of cultures which is why he has placed Ethics, Creativity, Diversity, Collaboration, Commitment and Motivation at the centre of his learning and development organisation.


We at Stephen McComb are committed to these core values and promote them in every sales training course. Our values are the foundation of our professional work, our interaction with our clients, partners and stakeholders.


Stephen McComb is a leading sales specialist having acquired and retained major Public, Private and Government organisations accounts across the globe. Based in Northern Ireland currently, he travels across the world assisting clients in their challenges, sales changes and learning and development of sales excellence.  

Stephen by nature is a systems and processes advocate, he strips back the non-selling tasks allowing the client to focus on the high pay-off activities. He challenges and encourages clients to think about the true value a client will bring and the impact it will have on their organisation's culture.

Responsibility and Sustainability

Our founder Stephen McComb has witnessed first-hand the debilitating effects of Alzheimer’s with his grandfather McComb being diagnosed in the 1980s and then in the last decade his own father. In 2019 Stephens eleven-year-old niece contracted a rare form of Type 1 Diabetes which resulted in her sudden death. Both charities receive financial support from Stephen McComb.

Stephen McComb organisation is committed to recycling, offsetting carbon from travel and raising awareness of single-use plastics. All marketing and course material is printed in the country and city with the commitment that we will never transport internationally our workshop course books.


We all sell in a volatile, uncertain, complex and ambiguous world. A technological revolution has taken hold and will accelerate the buyer’s accessibility to information while condensing the sales funnel. Technology has heightened buyer’s expectation for the immediate and continuous availability of product and service with buying experience now favoured over price.

Consequently, the world has become globalised, generating more business opportunities but also increased competition. The Airbnb effect has gone beyond the hotel and lodging sector with prudent boardrooms questioning where and when will their challenges come from.

Businesses need to prepare to face the uncertainty with their sales team both agile and using technology to understand the buyer's journey.   

Buyers jOURNEY



We help companies and individual salespeople understand that to succeed in business they must play the infinite game and not the finite game of merely making a sale, but rather they must make a client, an advocate who is willing to promote your offering to others without being prompted.


Stephen McComb challenges conventional B2C of sales by demonstrating that a social influencer can stand in front of a mobile phone and attract millions of social media hits, engagements and convert those interactions into actual sales. A recent McKinsey report showed that 74% of the buyer's journey was complete before they engaged with a salesperson such is the level of information available on the internet.    


We bring to each client relationship our knowledge of the Defence, Blue Light, Manufacturing, SAAS, Textiles and Clothing, E-commerce, Retail and Hospitality sector and understand your challenges.  Working throughout the globe Stephen McComb is in a unique position to teach and inspire you from actual selling experiences, what has taken him over 20 years is taught in each of the five sales training programmes. Let our sales training help you discover opportunities, to leverage resource, to focus on the high pay-off activities using systems and processes for selling.

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© 2020 Stephen McComb